A school-based employer group aimed to increase engagement among their 2,800 non-activated Members. The employer understood that getting Members in the door was the first step toward putting them on the path to improving their health and care.
Transcarent created a month long multi-channel incentive campaign, focused on:
A small monetary amount rewarding activations and successful activations via referral
Targeted communications across digital, print and in-app channels
Encouraging meaningful engagement with the app’s health service
The month long campaign achieved the goal of increased activations
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Increase in activations within one month
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Increase in total activations compared to the monthly average
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More app sessions post-activation
Discover how to effectively use rewards to drive Member engagement
Read the full case study to see how Transcarent delivered targeted rewards successfully to increase Member activations.
DOWNLOAD "DRIVING MEMBER ENGAGEMENT THROUGH TARGETED INCENTIVES"
