AI Has Become a Strategic Imperative for HR and Benefits Leaders

HR leaders are using AI to simplify complex questions, personalize guidance, and free teams to focus on higher-value work. At the same time, they’re clear on the guardrails they need: strong governance, privacy by design, and measurable outcomes—not experiments.

What We Heard from Employers

Our survey of 1,340 HR and benefits decision-makers shows broad optimism about AI paired with pragmatic expectations. They remain cautious about complexity and data privacy and are unclear about the return on investment. This underscores a critical gap between enthusiasm about AI and the need for trusted, transparent partners to bridge the divide and turn AI’s potential into measurable outcomes

Strategies to Turn AI Potential into Impact 

The report outlines strategies to help HR leaders harness AI effectively in health, wellness, and benefits: 

1. Empower Employees with AI and Human Support. Pair fast, precise, 24/7 AI with empathetic clinicians so employees get instant answers and trusted human guidance from clinical teams when it matters. 

2. Personalize Engagement to Increase Benefits Use. Use AI to personalize outreach at the moment of relevance, encouraging preventive care and benefits use that improve outcomes and reduce costs. 

3. Help Employees Take the Next Step in Their Care. Turn data into action with clinically-informed “next best step” recommendations that boost engagement, informed choices, and measurable results. 

How Transcarent helps

With WayFinding, Members can Just Ask Transcarent and get instant, accurate answers about their benefits and next best steps in care—then move seamlessly to our experts and clinicians when they need it. Our approach is built for healthcare and governed for enterprise, pairing responsible AI innovation with human support in One Place for Health and Care.

Want the full analysis and practical tools?

Download the report to understand how HR leaders are applying AI to improve health benefit engagement and outcomes—while building responsible innovation and governance into their strategy.